Pricing/pricing

What each tier costs, and what none of them buys

The free tier is deliberately deep rather than wide. A free user sees a complete report, not a teaser with the verdict behind a paywall, because paywalling the finding would make the product’s honesty conditional on payment and that is the one thing that cannot be sold.

For people buying things

Free

For anyone checking a purchase: every category, both modes, the whole report.

Ten scouting reports a month, at full depth with no finding truncated
Three watched listings with a daily digest
The same report on the web, in both mobile apps and in the browser extension
No advertising, here or anywhere else in the product

Scout Pro

£4.99

a month, or £44.99 a year

For people who scout often: volume, freshness and convenience. Never a different answer.

Unlimited reports
200 watched listings with near-real-time alerting
Comparison sets of up to four listings
Full history of every report you have run, with change tracking over time
Priority refresh: a re-scout jumps the queue
CSV and JSON export, and alert webhooks
The extension’s full inline report rather than the compact badge

And explicitly not

A better Scout Rating
Earlier sight of a finding
Any difference at all in what the analysis concludes

One subscription is one entitlement on all four surfaces.

For businesses, developers and merchants

Scout for Business: £99a month, one brand, up to five listings; Annual contracts at ten months’ price.
Scout for Business, group: £349a month, up to fifty listings; Custom above fifty listings. Annual contracts at ten months’ price.
Scout API, Developer: Free1,000 calls a month; Cached reports only, attribution required.
Scout API, Growth: £99a month, 50,000 calls; Fresh-report requests at a per-request surcharge, webhooks included.
Scout API, Scale: Custom; Contracted rate limit and a support commitment.
Scout Embed: Freeto embed, for any listing we cover; Referral analytics, click-through and conversion attribution are a Business add-on at £29 a month.
Scout Insights: £2,500a year, dataset and API; Free public edition each quarter. Free to accredited academic researchers, and to the CMA and Trading Standards on request.

A question about a plan or a contract? Write to us

What no amount of money buys

This list is the same for a free user, a Pro subscriber, a business paying £349 a month and an API customer on a custom contract.

Removal of a review
Removal of a finding
Suppression of a report
A change to a Scout Rating
Placement in discovery results
Advance sight of a report before it publishes

Scout for Business is a mirror, not a lever. Discovery ordering is computed before any commercial data is anywhere near it.

How the free tier is paid for

Where a listing has an affiliate programme, an outbound link carries our tag. This is the revenue line with the sharpest conflict, so it carries the strictest rules: affiliate status never enters ranking, every monetised link is labelled at the link rather than only in a page footer, a poor Scout Rating never suppresses a link and a good one never adds one, and no merchant can buy inclusion or placement. Avanti Scout is joined to no affiliate network today, so no report carries a monetised link at all; the methodology page names the networks, and it names none, which is the honest state of this line rather than a plan for it.